Traditional Brick & Mortar retailers are dying more quickly than expected because, despite all the talk, they just can't deliver consistently perfect shopping experiences.
If anything, the in-store shopping experiences are getting worse; and this failure is in stark contrast to the constantly improving on-line shopping experience.
Every failure at the shelf, every indifferent or rude sales associate, and every failed attempt at customer service drives consumers out of stores and into their phone for their next purchase.
But it doesn't have to be that way. We can make brick & mortar better, stronger, and faster with today's cloud based technology. Get the book and find out how.
